Offline Marketing: Is It Worth The Expense?
You've undoubtedly heard about the importance of digital marketing for your small business: With 87 percent of Americans online and using websites, blogs and social media sites to conduct research on local companies, it makes good sense to concentrate your marketing dollars on strategies geared toward the 21st century. Before you let your outdoor signs spiral into disrepair due to neglect or stop printing out business cards and brochures, however, it's important to remember that there are still many people who are going to be swayed to buy by your offline marketing.
5 Ways To Use Banners Effectively Inside Your Business
Banners are commonly used to gain consumer interest on the exterior of the business, but once they are on the inside, the large print advertising does not need to stop. Using banners on the interior of your business can help promote new products, highlight sales, and are great for showcasing quick customer information. When choosing interior banners for your business, there are five tips that can help you get the most effective use from the banner.